Entrepreneur
Chiawei Chien. The Business Strategist.
Chiawei is also the Co-Founder and Vice President of SwarmBooks. The site was launched in fall 2011.
SwarmBooks is an online marketplace for college students to freely trade their textbooks.
This intro video we made best describes it!
SB 2.0 Logo Draft
And here are some of the major business strategies Chiawei involves in:
Swarmbooks 2.0 Social Media Marketing
Strategic Expansion Plan to All US Universities Utilizing Facebook Textbook
Created Candy Cane Magic for Christmas Promotion
Deployed advertising strategies to representatives at target campuses.
Our Facebook Page
SB 1.0 Expansion plan
Expanded SwarmBooks to 6+ universities.
Initial Launch Advertising Campaign
Captured ~10% market share by making magic promotion video from GT alone.
CHIAWEI CHIEN © 2016. ALL RIGHTS RESERVED.